DAT203 - A better gateway for Plymouth

To attract people into Plymouth, a gateway is needed, but to attract more requires a better gateway, because first impressions of the city is what makes people think about the city in general. To put this into context, whenever you're going into Plymouth by road or bus, you should be seeing something that will make you look forward to the city and its many attractions that form part of the city's heritage and cultural scene, as well as to make the whole experience more memorable.

At the moment, whenever you come in on the National Express or any other inter-city coach service to Plymouth, you would be faced with a façade of a city that has long been under decay by slow redevelopment, and its juxtaposition by the Drake Circus Shopping Centre and an underpass that gives the impression of danger and pessimism does not help with the first impressions, so the focus of my project is to improve the Bretonside Bus Station area. Initial ideas being mooted for the project is to provide an interactive and immersive experience for tourists, although at the same time, the façade needs to be improved to provide a vision of safety and a better experience for people coming into Plymouth.