Friday, 6 April 2012

DAT201: Artefact: Pinklestia is not Princess Celestia

Inspired by ®™ark's Barbie Liberation Organization campaign of the early 1990s, I decided to add a section to Project Canterlot by looking into the tactics employed in their campaign, its goals, and how it would impact on the consumer, and its intended audience. Everyone knows that bronies strive for show-accuracy, and when it comes to Equestria's great ruler, there are weaknesses that need to be ironed out. Although we are promised a show-accurate Princess Celestia for Autumn, sometimes, we are a bit too impatient. The profusion of so-called Pinklestias, pink Princess Celestias, would make for an ideal scenario to perform a similar intervention.

Many things are wrong with Pinklestia's voice: she doesn't quote actual lines from the series, she talks about how beautiful her wings are (despite the fact that real Alicorns' wings are supposed to be in the same colour as the general coat), and asking if you're a princess as well, which does reinforce ancient stereotypes associated with the pre-Friendship is Magic My Little Pony, particularly the 3rd generation, and stereotypes associated with over-glorified princess-themed girls' toys in general. 

The perfect hypothetical en-masse subversion would be to repaint Pinklestia in the right colour, change the voice box so then she quotes actual lines from the series, and then re-shelf them, in a similar fashion. Even the show's intended audience would agree that the current Princess Celestia toy, aka Pinklestia, is not accurate, so this intervention would actually win favours from both the traditional audience, and of course, bronies.

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