The message of My Little Pony: Friendship is Magic is a very clear one: we all need to learn about what friendship could be, and also, about how to love and tolerate, and how to increase the peace.
However, in this world, there doesn't seem to be that many peace around: there's countries fighting over other countries, there's still atrocity between governments and the people in certain countries around the world, and there's bad politics going on around the world.
The world of Equestria is portrayed as a peaceful, harmonious one, which contrasts with our world at the moment, although at the same time, there are other people that do not like the fandom at all, and that's when love and tolerance comes in.
Care was taken to ensure that Project Canterlot was not going to turn into a so-called 'in-your-face-evangelism guide', whilst at the same time, it still provides advice on how to use digital arts practices with the principles of the fandom and the series to make the message effective, and to promote peace, harmony and of course, the magic of friendship.
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